From Idea to Market: A Customer Discovery Workshop

Most founders skip customer discovery or rush through it. They build first, then wonder why no one buys. In this hands-on workshop, Yogesh Abichandani, an innovation advisor with over 10 years of experience supporting startups, Fortune 500s, and government agencies on technology commercialization, walks you through the customer discovery process step by step. You'll work through a practical worksheet covering how to identify and find your target customers, how to build an effective discovery questionnaire, what questions to ask (and which ones to avoid), and how to turn insights into product and go-to-market decisions. This isn't a lecture. Bring a laptop or notebook and be ready to work on your own idea. Whether you're pre-product or early-stage, you'll walk out with a framework you can use immediately. Format: Presentation + Hands-on Workshop Speakers: Yogesh Abichandani Presented by Innovation Advisor