Fix These Go-to-Market Mistakes to Get (and Keep) Paying Customers

Founders often confuse Go-to-Market (GTM) with "launching". This type of thinking results in slow or no growth, poor customer retention, and wasted time focusing too much energy on a one-time event. In this workshop, Misti Cain - investor, former Managing Director for Techstars, and Head of Partnerships & Platform for Mighty Capital - will show you what's missing from your GTM strategy and how to fix it so you get and keep paying customers faster and easier. Expect clear frameworks that take you from "launch ideas" to repeatable customer acquisition. Speakers: Misti Cain Presented by Misti Cain, Investor