Authenticity Sells: Leveraging UGC to Grow Your Startup

This session is for founders, marketers, and early-stage teams who want a smarter, more efficient way to grow. We'll explore how startups can leverage UGC (user generated content) creators to produce authentic, high-converting content without the overhead of large budgets or long production cycles. You'll learn how UGC differs from influencer marketing, why it consistently outperforms polished ads, and how to integrate it into your growth strategy in a way that's both efficient and scalable. You'll walk away with: - A clear understanding of how UGC fits into your growth strategy - Practical ways to find and work with creators - Content ideas that actually resonate with your audience Speakers: Danielle Ryan Presented by Danielle Ryan, Content Creator